03/15/05: If the best place to discover the latest and greatest trends in the world of music is at the annual SOUTH BY SOUTHWEST (SXSW) Music event in Austin, Texas then you can expect the coolest music game, Rock and Roll Triviologies™ to be there too.

If you're going to SXSW, stop by Booth M16 in the Austin Convention Center. There will be contest drawings and game demonstrations of Rock and Roll Triviologies™ and a sneak peek at the brand new Country Music Triviologies™.

Ken Eichstaedt, president of Aleken Games and co-creator of Rock and Roll Triviologies™ and Country Music Triviologies™, said, “Anyone who stops by the booth has a chance to receive a coupon for a free Rock and Roll Triviologies™ Pocket Pack with the purchase of the board game at Austin’s own WATERLOO RECORDS or WILD ABOUT MUSIC while supplies last. There will also be drawings for free Rock and Roll Triviologies™ board games and discount coupons redeemable for purchases on the company website www.gamesthatrock.com.”

“We’re excited to be part of South By Southwest. For many years, this event has propelled the industry’s top talent,” Eichstaedt said. “We’re here to gleam insights about the music industry from that top talent (Robert Plant and Brian Wilson among others) and the many new bands that are performing. Being in Austin also gives us the opportunity to work with WATERLOO RECORDS and WILD ABOUT MUSIC, our Austin-based partners, who carry the Rock and Roll Triviologies™ games.”

About SXSW:
The South By Southwest Music conference, March 17-20, is a cost-effective event for promotion that allows musicians to congregate in one location and perform for more than 8,000 music industry professionals, press personnel, radio executives, music retailers, and fans. Approximately 1,280 music acts covering every music genre from all over the world play at 60 different music venues over the course of the SXSW 4-day conference.